New Brand | Fidelity Sportswear

Fidelity Sportswear

This week we welcome a new brand to our AW13 line-up all the way from across the big pond - Fidelity Sportswear

The 72 year old American company, now under the watchful eye of family members Gerald & Stewart Webber since the 1960's, has continued to thrive.

An authentic 'Made in USA' institution the primary woollen shell's are sourced from North American and expertly cut and sewn back at their factory in Boston - where they are still making some of same garments since 1941. Their classic Peacoat, is still using the same anchor buttons, which is still used by the US military.

The CPO shirt, which was standard issue to Chief Petty Officers of the US Navy thorough-out WWII makes for a substantial shirt/jacket for the cooler winter months.

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